Before we dive in, let’s take a moment to see if this training is right for you…
You’ve got a creative business, and you’re ready to put in the work to get the results you deserve—without wasting time trying to figure it all out on your own.
You know that a successful business—whether big or small—should work for you, not drain the life out of you.
You’re motivated, ready to roll up your sleeves, and you know that the right guidance will help you get there faster. You’re ready for action!
Who This Training Isn’t For…
If you’re always finding reasons not to move forward, this isn’t for you. It wouldn’t be the right fit if you’re not truly committed and ready to take action.
And if you’re still in the early stages, unsure of what business or product you want to offer, this training won’t be the best fit just yet. I want you to get real value for your money, and I have other programmes that can help you get clarity first—before jumping into this one.
SHOP - Smarter High-Impact Offline & Online Promotions
What’s Included
- 3 full days of hands-on training
- Morning and afternoon tea, snacks, and lunch to keep you fuelled.
- An intimate, supportive environment (limited spaces) for personalised guidance.
What we’ll cover:
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Marketing
Marketing becomes effortless when you understand what your customers truly want. By mapping their journey and applying expert strategies, you’ll learn how to connect with them effectively. Once you see how simple it can be, you’ll wonder why you didn’t figure it out sooner!
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Audience
Knowing your audience is the foundation of any successful business. When you understand who you’re serving and how to reach them, everything else falls into place. Focus on your audience, build trust, and watch your business thrive. -
Consistency
Consistency is key in every aspect of your business. Whether it’s your products, services, or marketing, doing things right every time builds trust and credibility. Consistency not only keeps clients coming back but reduces stress and allows you to enjoy the process more.
What You’ll Walk Away With…
I’ll show you how the experts market their businesses and, more importantly, how to apply these strategies to yours. Together, we’ll map out an entire year of promotions and marketing, so you’ll know exactly what to do well in advance.
With everything planned, you’ll eliminate overwhelm. This strategy will also help you project monthly earnings, making your 2025 revenue goals more achievable. You’ll start the year with momentum and enthusiasm, knowing exactly what’s coming next—no more scrambling or winging it!
I’ve been in the craft industry for over 25 years—pretty much all of my adult life! I started with just £100 and four kids in primary school. It didn’t take long before I became a market trader, because, well, I didn’t have enough on my plate already.
Over time, I grew my business and bought my building within the first year. It didn’t stop there—I moved into wholesaling and eventually became a wholesaler in Kent. Along the way, other business owners sought me out for advice because I was thriving while they were struggling. I was happy to help—and my real passion now is guiding creative entrepreneurs to build businesses they love.
I know how it feels to juggle all the hats. That's why I work with women who are as committed to their business as I am. It’s a win-win. Through this approach, I’ve built many wonderful relationships along the way.
It’s simple: I’m genuinely invested in you. The people I work with, the businesses they’re building, and the results they achieve matter to me. Yes, I need to make a living (I’ve got a mortgage, just like you), but money isn’t my driving force. What success looks like to me is helping others thrive while I spend time with my grandkids and enjoy quiet moments doing what I love. I’ve built and grown businesses through strategy, planning, and knowing my audience inside out—and that’s exactly what I’ll help you do in this training.
11 Reviews Hide Reviews Show Reviews
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2 day training
I recently attended a 2 day training for marketing with Paula Scanlan. It was great to finally see a way forward to market my business. Paula gave so much information and sound advice. Everything was made easy with Paula guiding us through the complexity of marketing. I now have a structure to follow and will be implementing it. I definitely recommend attending one of these courses to get your business up and running.
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SHOP Marketing Training
"I recently attended a two-day seminar presented by Paula Scanlan, and it was an absolute pleasure. Paula is incredibly knowledgeable and has a wonderful way of explaining things in a clear and understandable manner. She made even complex topics easy to grasp, and her engaging style kept everyone interested throughout. The seminar was well-structured, informative, and delivered with warmth and professionalism. I came away feeling inspired and much more confident in my understanding of the subject. Highly recommended!"
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SHOP
I have been trading for almost 9 years, and attending the SHOP training has been a game changer. I intend to implement everything from the sessions and the notes I’ve taken. I implemented one thing this week and gained new customers. I highly recommend this training to you.
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Shop - Sell the smart way
I feel compelled to leave a review because I had so many lightbulb moments! And it wasn't just me - there were "a-ha"s going off at regular intervals!! The course was constructed in such a way that these were inevitable and with clear understanding, unforgettable. Meeting up with like minded business women was a joy, with bonds formed very early on. I just feel so much more comfortable with promoting my business and believing in myself. I will wholeheartedly recommend this course and look forward to any others!
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Oakhampton Training
This event was a fantastic two days of learning new things. Great company was a bonus. I now have a 12 month strategy for my business. A valuable experience. Looking forward to next years event.
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ANOTHER FANTASTIC TRAINING
I have just completed a fantastic two-day inperson marketing training course with Paula. It was action-packed from start to finish! Paula delivered the course to her usual high standards: informative, engaging, and down-to-earth. We had plenty of time to apply our new knowledge directly to our own businesses, which made the experience both practical and impactful. Paula breaked down marketing into manageable, step-by-step strategies and encouraged us to think outside the box. I'm looking forward to putting my newfound confidence into practise. I highly recommend Paula’s training courses.
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Another Excellent Training Course
Every training course that Paula has delivered has been excellently taught, and this one was no exception. I always knew I needed to work on promoting my business so jumped at the chance when this opportunity came along. Paula's been in the craft business for so long, so she's the perfect person to deliver this training. I'm so looking forward to going away and putting into place what I've learned. Well done Paula, and thank you as always.
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Marketing Made Easy - Finally!!
After attending this exciting new training event, the Marketing Mystery has finally become clearer.. Paula was able to get me to look at who my customers are and evaluate what their needs and wants were. This means I can tailor my products, marketing and promotions to meet their needs. I’m confident that this course will totally help me take my business further and achieve my goals! Thank you so much Paula
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SHOP Training Weekend
I’ve learned so much this weekend at the SHOP, 'sell the smart way business training weekend'—thank you so much, Paula, for your time, knowledge, and support! The training was incredibly insightful, packed with valuable information that I can’t wait to apply to my business. Paula’s expertise and passion shone through, making the sessions both engaging and practical. I’m leaving feeling inspired, confident, and ready to take my business to the next level. Highly recommend this training to anyone looking to grow and improve their business! Thank you again Paula
