Before I share the details, let’s dive into who this training is meant for….
You’ve got a creative business and you're ready to put in the work to get the results you want and deserve—without wasting years figuring it out on your own.
You acknowledge building a business that’s right for you—whether big or small— is the way forward. It should excite you, not exhaust you.
You’re driven to succeed and ready to roll up your sleeves but you also know a bit of guidance will get you there faster.
Who This Training Isn't For…
If you’re full of excuses and always find a reason why you can’t move forward, this isn’t for you.
And if you don’t yet know what business or product you want, this isn’t the right fit either—I’ve got other programs better suited to help you!
SHOP - Smarter High-Impact Offline & Online Promotions
Some of what we'll cover...
MARKETING
Marketing turns into a breeze when you truly understand what your customer wants. By mapping out their journey and applying expert strategies, you can effortlessly connect with them. It’s all about learning the ropes—once you see how simple it is, you'll wonder why you didn’t figure it out yourself!
AUDIENCE
Knowing your audience is the backbone of success in business. When you focus on understanding your audience, you elevate every aspect of your business. It’s not just about what you offer but who you offer it to and how you connect with them. Prioritise your audience and watch your business thrive as you build trust and loyalty.
CONSISTENCY
Consistency is key to success in every aspect of your business. From your products to your services and marketing, doing things right every time builds trust and credibility. When you're consistent, you not only create a seamless experience that keeps clients coming back but you also reduce stress and anxiety, allowing you to enjoy the journey.
What You’ll Walk Away With...
I’ll show you how the experts do marketing and more importantly, how you can apply it to your business. Together, we’ll map out your entire year of promotions and marketing so you know exactly what you're doing well in advance. With everything planned, you'll remove the overwhelm.
This approach will also help you project your monthly earnings, making 2025’s revenue goals fully achievable. You’ll kick-start your year with momentum and enthusiasm and keep it going with exciting, organised tasks every month—no more last-minute scrambling or winging it!
Hiya, I'm Paula Scanlan. I've been in the craft industry for over 25 years—pretty much all of my adult life! I started with just £100 in my pocket and four kids in primary school, so I became a market trader because you know, I wasn't juggling enough hats already. Over time, I moved into a shop and within the first year, I’d earned enough to buy the building from my landlord. Business was booming and I moved into wholesaling, eventually becoming a wholesaler in Kent.
Along the way, other business owners started seeking me out for advice because I was thriving and they weren’t. I was more than happy to offer support and guidance. While I still wholesale on a smaller scale, my real passion is helping creative entrepreneurs build profitable businesses they love—and that they’re excited to wake up to every day.
We all have a natural talent, and mine is helping creative businesses succeed. But I can’t do the work for you! That’s why I work with women who are just as committed and passionate about their business as I am. It’s a win-win, and I’ve built many special friendships through this approach.
So, how am I different from the many mentors and coaches you see on social media? Simply put, I’m more invested in you—the people I work with, the business you’re building, and the results you achieve. Yes, I need to earn a living (I’ve got a mortgage, just like you!), but money isn’t my driving force. I’m not chasing millions. I want to live comfortably, doing what I love: working with inspiring women, playing with my grandkids, and sitting by the fire, hand quilting while watching an old black-and-white film on a rainy day. That’s what success looks like to me.
