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VIP Training Group - Next Level Craft Business

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Yes I want to be a VIP'ER!

10 Module training, learning the secrets how to create a    Next Level Craft Business  

I'll show you how to take your craft business to the NEXT LEVEL to create a business that works for you!

Over the 23 years I've been in business I've advised and helped countless other business owners. They saw me making a success of my businesses when they were struggling and wanted to know what I was doing different to them. 

We delve further still into the Six Key Areas of business that set you up for success. Creating a business that not only works for you but gives you a life / work balance that allows you to live your best life.

A little of what You will learn...

  • Module 1 & 2... Getting started with your Vision and your Vision Statement, Brand Equity, Your Business Name, Branding.
  • Module 3... Your ideal customer, Product streamlining, Product design, Where to sell. 
  • Module 4... Accounting and Book-keeping, Product codes. 
  • Module 5... Pricing Guilt, Pricing for Profit, Monetising Skilled Labour, FOMO and Risk Aversion, Increasing Basket Checkout, Pricing Techniques, Retail Terminology, Mind Set, VAT & Tax.
  • Module 6... Deep dive into SEO and Hashtags. 
  • Module 7... Product photography, product imagery, Editing Software, Photography Equipment. 
  • Module 8... Social proof, Repeat Customers, Sales Credibility, Customer Communication. 
  • Module 9... Outsourcing Pro's and Cons, Website Design, Website Layout. 
  • Module 10... Marketing, from The Four P's and the Seven C's to Emails, Organic and Paid advertising. 

 Sharon commentsFREE Bonuses:

  • What is an SKU
  • Creating an SKU video tutorial
  • Excel Bookk-keeping template
  • Excel VAT Calculator
  • Retail Terminology PDF

FREE BONUS 3 month membership VALUE £120

FREE BONUS Video Marketing with Apple Keynote VALUE £97.90

FREE BONUS Red Ocean Blue Ocean Strategy VALUE £30

FREE BONUS Brand Mapping Strategy VALUE £30


Lifetime access to  'Grow your Business with Facebook - A-B Guide VALUE £50

That's not all... 

PLUS for the entirety of your membership being in *good standing I'll drop your membership from £40pm to £24pm.


Want even more...

FREE access to any future trainings priced below this VIP training programme. 

  • SAVING £££££££££

These two extra offers are impossible to calculate but account for potentially thousands of pounds.

*good standing = active account that has not been cancelled. Returning after a cancellation will result in paying the current monthly fee at the time of rejoining.


Meet your host...


Hi!  I'm Paula Scanlan. I've been a business owner in the craft industry for over two decades.  During that time I've helped my customers and programme members create profitable craft businesses that  they love and enjoy waking up to each day.

You no longer have to dream of a PROFESSIONAL & PROFITABLE CRAFT BUSINESS, I show you how!  Continuing the work you started with the SIX KEY AREAS essential to success in business. We'll be diving even deeper into your business and what you want to achieve with it.  We'll be working to create a work / life balance that works for you and your life commitments.

You'll have the support of our close knit VIP community of Craft Entrepreneurs to help you stay focused and support you on your business journey. No need to do this alone, every month there is a Q&A zoom call to go over any qustions or problems you're currently facing and we'll help you with guidance and inspiration. When you're dealing with imposter syndrome we'll be there to help get you back on track and remind you what a brilliant job you're doing and how YOU ARE THE EXPERT! 

Grow the business of your dreams, surround yourself with like minded people. 

Are you ready to work with an our awe inspiring team of VIP members?

Want to have a quick chat before you outlay any money?

Click here to get in touch!


10 Reviews Hide Reviews Show Reviews

  • 5
    Such Great Value!

    Posted by Theresa Hodge on 24th May 2023

    I love being part of the VIP group. Paula is the best craft business mentor because she's been there and done it all! And being part of a group of other people who have gone through the same training with Paula is great too - we all help each other, which I love.

  • 5
    VIP Training Group

    Posted by Lesley on 19th May 2023

    Being part of this incredible community took me from being ‘Jack of All trades’ as I had so many different crafts that I thought I ‘enjoyed’ to being the ‘Master of One’ that I absolutely ‘love’. Now I am making my business around what I want to do, none of this would be possible if it wasn’t for the amazing support and encouragement of the VIPers and the incredible knowledge, experience and mentorship of Paula. Paula is there for you every step of the way, she takes you through at your pace, you’re never overwhelmed and you’re never just left sitting lurking either. I do Highly recommend joining the VIPers, it’s money well spent, great value for money and a great investment in yourself and your future.

  • 5
    VIP training group

    Posted by Sue Collier on 16th May 2023

    Ijoined the VIP training group four months ago and have not looked back. I have learned different was of doing things. Paula is a great mentor

  • 5
    VIP Training Group - Next Level Craft Business

    Posted by Sue Williamson on 16th May 2023

    I really can’t begin to tell you how much this course & Paula have helped my business move forward and during the process it’s continually morphing into my ultimate goal for my business … I would have no problems recommending this course to anyone who is still or maybe at a crossroad not knowing where to go next ! This is the group for you !

  • 5
    Group feedback

    Posted by Sharon Sinclair on 23rd Nov 2022

    Wow, wow, wow what an amazing group money well worth investing in. Such a supportive and encouraging group. When I initially joined the group I was greeted with such a warm welcome and that warmth continued throughout each meeting.It is said that you know who your friends are when you are in need, well I can say when I was in need this group was definitely there for me. Paula facilitates the group so we’ll and she ensures that each of are different needs and met. We are all different threads that somehow Paula manages to to create a beautiful tapestry with. Well done Paula. Once again I say money well spent

  • 5
    Fantastic Business Mentor

    Posted by Deb Thrifty on 10th Jul 2022

    I've been working with Paula for just over a year, I'm a founder member of the VIP group. I absolutely love  working with Paula,  I've gained so much knowledge & confidence in the past 12 months, the encouragement has helped me with my business & it has gone from strength to strength. I look forward to the zoom calls every month, a catch up with the other VIP'ers and I learn something new each month. Also having 1 to 1 conversations with Paula has also given me the confidence to branch out & expand my busines to the next level. This is a dream come true. My next chapter will be so rewarding. Thank you so much Paula for everything you do x

  • 5

    Posted by Belinda on 20th Jun 2022

    Where to start - firstly, there is so much information in all formats to suit how one learns. And secondly it's the support from Paula and other members. There is such a wealth of knowledge to be gained once you have decided on your crafting direction. There is a lot of work too, but that's all part of the excitement of business.

  • 5
    VIP membership is a must!

    Posted by Carolyn on 20th Jun 2022

    After doing the Make to Sell course, I wanted more. Being part of the VIP group is amazing. The advice, the friendships, the learning all quenches that thirst for more to take your business to the next level. The modules can be watched over and over or you can read the PDFs. My hobby has gone from a small part-time business has gone from strength to strength. My confidence and self belief in my business has grown and to know that Paula and all the other VIP-ers are there to offer guidance, advice and care has made my crafting dream become a reality. If you want to take your business to the next level without feeling alone … this is definitely for you.

  • 5
    VIP Training Group

    Posted by Ceecee's Crafts Yarn Artists on 19th Jun 2022

    had my own business before starting Paula's training course. I thought I knew most things - how wrong I was!. The first modules helped me to reflect on my business and where I wanted to go with it. Taking time to identify who my customers really were, by creating a customer avatar, helped me realise I needed to refine my product range. It also made me think about where I had been selling my products, my pricing and also what were my best sellers. I reduce the number of lines I carried, increase production of a limited number of designs and out source which I would never have thought of doing before. Learning how to use SEO's, Facebook/Facebook Business Suite correctly has increased my online following and orders from new and repeat customers. Paula covers so much in this course and her attention to detail is amazing. Working my way through the modules and implimenting Paula's ideas has really helped me grow my business. 2022 is going to be a good year for Ceecee's Crafts Yarn Artists as already I have published 2 knitting pattern books of my own designs on Amazon Kindle and secured a new stockist in Belfast International Airport. My knitwear will be flying high all around the World.